TENDENCIES OF LINGUAL CREATIVITY IN FORMING THE CONTEMPORARY ERGONYMICON: TAKING THE NEW ERGONYMS IN BILINGUAL KAZAN AS AN EXAMPLE

TENDENCIES OF LINGUAL CREATIVITY IN FORMING THE CONTEMPORARY ERGONYMICON: TAKING THE NEW ERGONYMS IN BILINGUAL KAZAN AS AN EXAMPLE

The purpose of this article is to identify the main characteristics of the new ergonyms in Kazan and describe one of the aspects of the "nominational boom / explosion" of the late 20th and early 21st centuries in Russia, which in its turn is caused by the significant changes in the socioec...

Full description

Bibliographic Details
Main Author: D.A. Salimova
Format: Article
Language:deu
Published: Udmurt University Publishing Center 2023-06-01
Series:Многоязычие в образовательном пространстве
Subjects:
advertising text
communicative strategy
linguostylistic means
target audience
emotive meaning.
Online Access:https://cyberleninka.ru/article/n/lingvokreativnye-tendentsii-v-oformlenii-sovremennogo-ergonimikona-na-materiale-naimenovaniy-bilingvalnoy-kazani

Internet

https://cyberleninka.ru/article/n/lingvokreativnye-tendentsii-v-oformlenii-sovremennogo-ergonimikona-na-materiale-naimenovaniy-bilingvalnoy-kazani

Similar Items