The Impact of Technology Awareness, Motivation and Attitude on Intention to Pay with Cryptocurrency for Tourism Services

This study aims to investigate consumer intention to pay for services in the travel and tourism industry using cryptocurrencies. This research investigates the impact of technology awareness, motivational factors and consumer attitudes on the intention to pay for tourism services using cryptocurren...

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Bibliographic Details
Main Authors: Rasuolė Andrulienė, Aida Mačerinskienė, Alfreda Šapkauskienė, Saulius Masteika, Kęstutis Driaunys
Format: Article
Language:English
Published: Vilnius University Press 2023-12-01
Series:Organizations and Markets in Emerging Economies
Subjects:
Online Access:https://www.journals.vu.lt/omee/article/view/32720