The Impact of Technology Awareness, Motivation and Attitude on Intention to Pay with Cryptocurrency for Tourism Services
This study aims to investigate consumer intention to pay for services in the travel and tourism industry using cryptocurrencies. This research investigates the impact of technology awareness, motivational factors and consumer attitudes on the intention to pay for tourism services using cryptocurren...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius University Press
2023-12-01
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| Series: | Organizations and Markets in Emerging Economies |
| Subjects: | |
| Online Access: | https://www.journals.vu.lt/omee/article/view/32720 |
| _version_ | 1797194321869406208 |
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| author | Rasuolė Andrulienė Aida Mačerinskienė Alfreda Šapkauskienė Saulius Masteika Kęstutis Driaunys |
| author_facet | Rasuolė Andrulienė Aida Mačerinskienė Alfreda Šapkauskienė Saulius Masteika Kęstutis Driaunys |
| author_sort | Rasuolė Andrulienė |
| collection | DOAJ |
| description |
This study aims to investigate consumer intention to pay for services in the travel and tourism industry using cryptocurrencies. This research investigates the impact of technology awareness, motivational factors and consumer attitudes on the intention to pay for tourism services using cryptocurrency by analyzing data collected from 794 respondents in the Baltic countries (Lithuania, Latvia and Estonia). The empirical findings support the extended Technology Acceptance Model (TAM) and confirm that technology awareness, motivational factors and attitudes towards cryptocurrencies have a statistically significant impact on the intention to use cryptocurrencies to pay for tourism services. The results also suggest that technology awareness has an indirect effect on intention through the mediators of motivational factors and attitude, with motivation indirectly affecting intention through the mediator of attitude towards cryptocurrencies.
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| first_indexed | 2024-03-07T15:39:36Z |
| format | Article |
| id | doaj.art-636858d7421449f8ac2988bc47d92343 |
| institution | Directory Open Access Journal |
| issn | 2029-4581 2345-0037 |
| language | English |
| last_indexed | 2024-04-24T05:54:26Z |
| publishDate | 2023-12-01 |
| publisher | Vilnius University Press |
| record_format | Article |
| series | Organizations and Markets in Emerging Economies |
| spelling | doaj.art-636858d7421449f8ac2988bc47d923432024-04-23T09:05:46ZengVilnius University PressOrganizations and Markets in Emerging Economies2029-45812345-00372023-12-0114310.15388/omee.2023.14.12The Impact of Technology Awareness, Motivation and Attitude on Intention to Pay with Cryptocurrency for Tourism ServicesRasuolė Andrulienė0https://orcid.org/0000-0001-6664-3314Aida Mačerinskienė1https://orcid.org/0000-0002-0137-9388Alfreda Šapkauskienė2https://orcid.org/0000-0002-0070-4097Saulius Masteika3https://orcid.org/0000-0002-1770-670XKęstutis Driaunys4https://orcid.org/0000-0002-8456-123XVilnius University, LithuaniaVilnius University, LithuaniaVilnius University, LithuaniaVilnius University, LithuaniaVilnius University, Lithuania This study aims to investigate consumer intention to pay for services in the travel and tourism industry using cryptocurrencies. This research investigates the impact of technology awareness, motivational factors and consumer attitudes on the intention to pay for tourism services using cryptocurrency by analyzing data collected from 794 respondents in the Baltic countries (Lithuania, Latvia and Estonia). The empirical findings support the extended Technology Acceptance Model (TAM) and confirm that technology awareness, motivational factors and attitudes towards cryptocurrencies have a statistically significant impact on the intention to use cryptocurrencies to pay for tourism services. The results also suggest that technology awareness has an indirect effect on intention through the mediators of motivational factors and attitude, with motivation indirectly affecting intention through the mediator of attitude towards cryptocurrencies. https://www.journals.vu.lt/omee/article/view/32720technology awarenessmotivational factorscryptocurrenciestechnology acceptance modeltourism |
| spellingShingle | Rasuolė Andrulienė Aida Mačerinskienė Alfreda Šapkauskienė Saulius Masteika Kęstutis Driaunys The Impact of Technology Awareness, Motivation and Attitude on Intention to Pay with Cryptocurrency for Tourism Services Organizations and Markets in Emerging Economies technology awareness motivational factors cryptocurrencies technology acceptance model tourism |
| title | The Impact of Technology Awareness, Motivation and Attitude on Intention to Pay with Cryptocurrency for Tourism Services |
| title_full | The Impact of Technology Awareness, Motivation and Attitude on Intention to Pay with Cryptocurrency for Tourism Services |
| title_fullStr | The Impact of Technology Awareness, Motivation and Attitude on Intention to Pay with Cryptocurrency for Tourism Services |
| title_full_unstemmed | The Impact of Technology Awareness, Motivation and Attitude on Intention to Pay with Cryptocurrency for Tourism Services |
| title_short | The Impact of Technology Awareness, Motivation and Attitude on Intention to Pay with Cryptocurrency for Tourism Services |
| title_sort | impact of technology awareness motivation and attitude on intention to pay with cryptocurrency for tourism services |
| topic | technology awareness motivational factors cryptocurrencies technology acceptance model tourism |
| url | https://www.journals.vu.lt/omee/article/view/32720 |
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