An analysis of how Fortune 500 companies respond to users replying to company tweets

With hundreds of millions of active users generating almost a half of a billion tweets each day, Twitter has solidified itself as one of the most popular websites in today’s digital world. Because of this popularity, companies seeking to leverage the large audience have gravitated toward Twitter. Th...

Full description

Bibliographic Details
Main Authors: Michael North, Cong Li, Jiangmeng Liu
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2017-12-01
Series:Innovative Marketing
Subjects:
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/9655/IM_2017_04_North.pdf