Linking Product Line Strategies to Competitive Advantage
Purpose-This study examines the relationships between product line strategies and competitive advantage in Nigerian foods and beverages industry. Design/Methodology-Data were obtained from a sample of 278 employees choosing from 8 companies in the foods and beverages industry located in north-east...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
seisense
2019-06-01
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| Series: | SEISENSE Journal of Management |
| Subjects: | |
| Online Access: | https://journal.seisense.com/jom/article/view/166 |