Customer Developing In Using the Islamic Banking Product at Bank Syariah Mandiri Tbk, Tegal Branch

This research is aimed to find out the influences of perception, attitude, motivation, religiousness and learning towards the customer's decision in choosing the islamic banking product. This research sample is the customer's Bank Syariah Mandiri Tegal. The total samples are 105 people fro...

Full description

Bibliographic Details
Main Authors: Makmur Sujarwo, Adi Inayah Sari
Format: Article
Language:English
Published: Muhammadiyah University Press 2017-06-01
Series:Benefit Jurnal Manajemen dan Bisnis
Subjects:
Online Access:http://journals.ums.ac.id/index.php/benefit/article/view/3606