Customer Developing In Using the Islamic Banking Product at Bank Syariah Mandiri Tbk, Tegal Branch
This research is aimed to find out the influences of perception, attitude, motivation, religiousness and learning towards the customer's decision in choosing the islamic banking product. This research sample is the customer's Bank Syariah Mandiri Tegal. The total samples are 105 people fro...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Muhammadiyah University Press
2017-06-01
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| Series: | Benefit Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journals.ums.ac.id/index.php/benefit/article/view/3606 |
| _version_ | 1818370447305080832 |
|---|---|
| author | Makmur Sujarwo Adi Inayah Sari |
| author_facet | Makmur Sujarwo Adi Inayah Sari |
| author_sort | Makmur Sujarwo |
| collection | DOAJ |
| description | This research is aimed to find out the influences of perception, attitude, motivation, religiousness and learning towards the customer's decision in choosing the islamic banking product. This research sample is the customer's Bank Syariah Mandiri Tegal. The total samples are 105 people from Tegal, Tegal Regency and Brebes Regency. The respondent's answers towards closed questions related to the studied variable in this research, then were analyzed by using double linear regression test, while the answers to the opened questions were analyzed qualitatively.
The analysis result showed that the motivation and learning variables give positive and significant affect towards the customer's decision in choosing islamic banking product. Meanwhile, the perception, attitude, and religiousness variables do not give any affect towards the customer's decision. |
| first_indexed | 2024-12-13T23:39:53Z |
| format | Article |
| id | doaj.art-636f264d1dca4c71b40ee76df103b11d |
| institution | Directory Open Access Journal |
| issn | 1410-4571 2541-2604 |
| language | English |
| last_indexed | 2024-12-13T23:39:53Z |
| publishDate | 2017-06-01 |
| publisher | Muhammadiyah University Press |
| record_format | Article |
| series | Benefit Jurnal Manajemen dan Bisnis |
| spelling | doaj.art-636f264d1dca4c71b40ee76df103b11d2022-12-21T23:27:11ZengMuhammadiyah University PressBenefit Jurnal Manajemen dan Bisnis1410-45712541-26042017-06-012110211410.23917/benefit.v2i1.36062894Customer Developing In Using the Islamic Banking Product at Bank Syariah Mandiri Tbk, Tegal BranchMakmur Sujarwo0Adi Inayah Sari1Universitas PancasaktiUniversitas PancasaktiThis research is aimed to find out the influences of perception, attitude, motivation, religiousness and learning towards the customer's decision in choosing the islamic banking product. This research sample is the customer's Bank Syariah Mandiri Tegal. The total samples are 105 people from Tegal, Tegal Regency and Brebes Regency. The respondent's answers towards closed questions related to the studied variable in this research, then were analyzed by using double linear regression test, while the answers to the opened questions were analyzed qualitatively. The analysis result showed that the motivation and learning variables give positive and significant affect towards the customer's decision in choosing islamic banking product. Meanwhile, the perception, attitude, and religiousness variables do not give any affect towards the customer's decision.http://journals.ums.ac.id/index.php/benefit/article/view/3606perceptionattitudemotivationreligiousnesslearning and customer's decision |
| spellingShingle | Makmur Sujarwo Adi Inayah Sari Customer Developing In Using the Islamic Banking Product at Bank Syariah Mandiri Tbk, Tegal Branch Benefit Jurnal Manajemen dan Bisnis perception attitude motivation religiousness learning and customer's decision |
| title | Customer Developing In Using the Islamic Banking Product at Bank Syariah Mandiri Tbk, Tegal Branch |
| title_full | Customer Developing In Using the Islamic Banking Product at Bank Syariah Mandiri Tbk, Tegal Branch |
| title_fullStr | Customer Developing In Using the Islamic Banking Product at Bank Syariah Mandiri Tbk, Tegal Branch |
| title_full_unstemmed | Customer Developing In Using the Islamic Banking Product at Bank Syariah Mandiri Tbk, Tegal Branch |
| title_short | Customer Developing In Using the Islamic Banking Product at Bank Syariah Mandiri Tbk, Tegal Branch |
| title_sort | customer developing in using the islamic banking product at bank syariah mandiri tbk tegal branch |
| topic | perception attitude motivation religiousness learning and customer's decision |
| url | http://journals.ums.ac.id/index.php/benefit/article/view/3606 |
| work_keys_str_mv | AT makmursujarwo customerdevelopinginusingtheislamicbankingproductatbanksyariahmandiritbktegalbranch AT adiinayahsari customerdevelopinginusingtheislamicbankingproductatbanksyariahmandiritbktegalbranch |