Bookstagram Tours: Redefining Social Media Marketing in the Publishing Industry in Romania
Both social media marketing and the digital activity of Instagram influencers have transformed the virtual landscape of book promotion. In other words, the growth of the #bookstagram community has given the entire publishing industry the opportunity to interact with potential readers and, by extensi...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Editura ASE Bucuresti
2024-03-01
|
| Series: | Romanian Economic Journal |
| Subjects: | |
| Online Access: | http://www.rejournal.eu/article/bookstagram-tours-redefining-social-media-marketing-publishing-industry-romania |