TRANSFORMATION OF MARKETING TECHNOLOGIES IN MACHINE INTELLIGENCE ERA
Modern marketing becomes more technologically advanced. First of all, this is the result of popularity of digital devices and rapid growth of computational power of computers. It allows to digitalize consumers’ofline behavior and to analyze data using machine learning methods in order to enhance the...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2018-01-01
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| Series: | Вестник университета |
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| Online Access: | https://vestnik.guu.ru/jour/article/view/909 |