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Consumers make purchases based on certain choices. These options include product attributes and attribute level. Meatball has attributes such as texture, price, and taste. These attributes affect the consumer buying process . The aim  of this study was to determine the utility values for all attribu...

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Dades bibliogràfiques
Autors principals: Marta Catur Pamungkas, Banun Diyah Probowati, Iffan Maflahah
Format: Article
Idioma:English
Publicat: Universitas Trunojoyo Madura 2016-11-01
Col·lecció:Agrointek
Matèries:
Accés en línia:https://journal.trunojoyo.ac.id/agrointek/article/view/2034