THE MODERATING EFFECT OF STRENGTH OF MANUFACTURER’S BRANDS ON THE RELATIONSHIP BETWEEN RETAILER’S RELATIONSHIP SATISFACTION AND COMMITMENT: A THEORETICAL MODEL
Many recent studies emphasized the importance of retailer's satisfaction and commitment to manufacturer/supplier. These studies investigated the relationship between them as an overall relationship. However, there is a dearth of studies that investigated the dimensions of retailer's satisf...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2013-01-01
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| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | http://econjournals.com/index.php/irmm/article/view/502/pdf |