THE MODERATING EFFECT OF STRENGTH OF MANUFACTURER’S BRANDS ON THE RELATIONSHIP BETWEEN RETAILER’S RELATIONSHIP SATISFACTION AND COMMITMENT: A THEORETICAL MODEL
Many recent studies emphasized the importance of retailer's satisfaction and commitment to manufacturer/supplier. These studies investigated the relationship between them as an overall relationship. However, there is a dearth of studies that investigated the dimensions of retailer's satisf...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2013-01-01
|
| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | http://econjournals.com/index.php/irmm/article/view/502/pdf |
| _version_ | 1828030302054776832 |
|---|---|
| author | Majid Mapkhot Goaill Selvan Perumal Nor Azila M. Noor |
| author_facet | Majid Mapkhot Goaill Selvan Perumal Nor Azila M. Noor |
| author_sort | Majid Mapkhot Goaill |
| collection | DOAJ |
| description | Many recent studies emphasized the importance of retailer's satisfaction and commitment to manufacturer/supplier. These studies investigated the relationship between them as an overall relationship. However, there is a dearth of studies that investigated the dimensions of retailer's satisfaction on commitment, and analyzed the mysterious relationship via strength of manufacturer's brands as a moderating effect. Therefore, this study is an attempt to provide a value conceptual model that explains the theoretical linkages existing between dimensions of retailer's satisfaction and commitment, and tries to explain the in-depth meaning of this relationship through the moderating effect of manufacturer's brand strength in the context of social exchange theory. Additionally, hypotheses on the association between the constructs are presented as a basis for further study. |
| first_indexed | 2024-04-10T14:26:06Z |
| format | Article |
| id | doaj.art-63b44ba06eb541f09024dc4afb38e2fe |
| institution | Directory Open Access Journal |
| issn | 2146-4405 |
| language | English |
| last_indexed | 2024-04-10T14:26:06Z |
| publishDate | 2013-01-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj.art-63b44ba06eb541f09024dc4afb38e2fe2023-02-15T16:09:03ZengEconJournalsInternational Review of Management and Marketing2146-44052013-01-013393101THE MODERATING EFFECT OF STRENGTH OF MANUFACTURER’S BRANDS ON THE RELATIONSHIP BETWEEN RETAILER’S RELATIONSHIP SATISFACTION AND COMMITMENT: A THEORETICAL MODELMajid Mapkhot GoaillSelvan PerumalNor Azila M. NoorMany recent studies emphasized the importance of retailer's satisfaction and commitment to manufacturer/supplier. These studies investigated the relationship between them as an overall relationship. However, there is a dearth of studies that investigated the dimensions of retailer's satisfaction on commitment, and analyzed the mysterious relationship via strength of manufacturer's brands as a moderating effect. Therefore, this study is an attempt to provide a value conceptual model that explains the theoretical linkages existing between dimensions of retailer's satisfaction and commitment, and tries to explain the in-depth meaning of this relationship through the moderating effect of manufacturer's brand strength in the context of social exchange theory. Additionally, hypotheses on the association between the constructs are presented as a basis for further study.http://econjournals.com/index.php/irmm/article/view/502/pdfManufacturer-retailer relationshipRelationship satisfactionCommitmentStrength of brands |
| spellingShingle | Majid Mapkhot Goaill Selvan Perumal Nor Azila M. Noor THE MODERATING EFFECT OF STRENGTH OF MANUFACTURER’S BRANDS ON THE RELATIONSHIP BETWEEN RETAILER’S RELATIONSHIP SATISFACTION AND COMMITMENT: A THEORETICAL MODEL International Review of Management and Marketing Manufacturer-retailer relationship Relationship satisfaction Commitment Strength of brands |
| title | THE MODERATING EFFECT OF STRENGTH OF MANUFACTURER’S BRANDS ON THE RELATIONSHIP BETWEEN RETAILER’S RELATIONSHIP SATISFACTION AND COMMITMENT: A THEORETICAL MODEL |
| title_full | THE MODERATING EFFECT OF STRENGTH OF MANUFACTURER’S BRANDS ON THE RELATIONSHIP BETWEEN RETAILER’S RELATIONSHIP SATISFACTION AND COMMITMENT: A THEORETICAL MODEL |
| title_fullStr | THE MODERATING EFFECT OF STRENGTH OF MANUFACTURER’S BRANDS ON THE RELATIONSHIP BETWEEN RETAILER’S RELATIONSHIP SATISFACTION AND COMMITMENT: A THEORETICAL MODEL |
| title_full_unstemmed | THE MODERATING EFFECT OF STRENGTH OF MANUFACTURER’S BRANDS ON THE RELATIONSHIP BETWEEN RETAILER’S RELATIONSHIP SATISFACTION AND COMMITMENT: A THEORETICAL MODEL |
| title_short | THE MODERATING EFFECT OF STRENGTH OF MANUFACTURER’S BRANDS ON THE RELATIONSHIP BETWEEN RETAILER’S RELATIONSHIP SATISFACTION AND COMMITMENT: A THEORETICAL MODEL |
| title_sort | moderating effect of strength of manufacturer s brands on the relationship between retailer s relationship satisfaction and commitment a theoretical model |
| topic | Manufacturer-retailer relationship Relationship satisfaction Commitment Strength of brands |
| url | http://econjournals.com/index.php/irmm/article/view/502/pdf |
| work_keys_str_mv | AT majidmapkhotgoaill themoderatingeffectofstrengthofmanufacturersbrandsontherelationshipbetweenretailersrelationshipsatisfactionandcommitmentatheoreticalmodel AT selvanperumal themoderatingeffectofstrengthofmanufacturersbrandsontherelationshipbetweenretailersrelationshipsatisfactionandcommitmentatheoreticalmodel AT norazilamnoor themoderatingeffectofstrengthofmanufacturersbrandsontherelationshipbetweenretailersrelationshipsatisfactionandcommitmentatheoreticalmodel AT majidmapkhotgoaill moderatingeffectofstrengthofmanufacturersbrandsontherelationshipbetweenretailersrelationshipsatisfactionandcommitmentatheoreticalmodel AT selvanperumal moderatingeffectofstrengthofmanufacturersbrandsontherelationshipbetweenretailersrelationshipsatisfactionandcommitmentatheoreticalmodel AT norazilamnoor moderatingeffectofstrengthofmanufacturersbrandsontherelationshipbetweenretailersrelationshipsatisfactionandcommitmentatheoreticalmodel |