Definition of the strategic directions of formation of a favorable brand of Stavropol Krai as place attractive to tourism

In article value of branding in advance of a tourist and recreational complex of the region is proved, the directions of promotional and informational advance of a territorial tourist product are defined.

Bibliographic Details
Main Authors: Ostrovskaâ Viktoriâ Nikolaevna, Voroncova Galina Vladimirovna, Momotova Oksana Nikolaevna
Format: Article
Language:English
Published: University of Pristina in Kosovska Mitrovica, Faculty of Economics 2013-01-01
Series:Ekonomski Pogledi
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2013/1450-79511303147O.pdf