Definition of the strategic directions of formation of a favorable brand of Stavropol Krai as place attractive to tourism
In article value of branding in advance of a tourist and recreational complex of the region is proved, the directions of promotional and informational advance of a territorial tourist product are defined.
Main Authors: | Ostrovskaâ Viktoriâ Nikolaevna, Voroncova Galina Vladimirovna, Momotova Oksana Nikolaevna |
---|---|
Format: | Article |
Language: | English |
Published: |
University of Pristina in Kosovska Mitrovica, Faculty of Economics
2013-01-01
|
Series: | Ekonomski Pogledi |
Subjects: | |
Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2013/1450-79511303147O.pdf |
Similar Items
-
Latvian Original Adverts and Translations in the 1920s and 1930s
by: Gunta Ločmele
Published: (2022-12-01) -
Foreign experience of planning of the advertising activities. Зaрубежный опыт плaнировaния реклaмной деятельности
by: E. E. Baimuhanbetova, et al.
Published: (2016-11-01) -
Financing of adverts and its impact on the brand value
by: Margareta Nadanyiova, Jana Kliestikova, Judit Olah
Published: (2020-01-01) -
BRANDING AS AN INSTRUMENT OF IMPROVING INVESTMENT ATTRACTIVENESS OF THE TERRITORY
by: M. Makashev
Published: (2017-02-01) -
BRANDING AS AN INSTRUMENT OF IMPROVING INVESTMENT ATTRACTIVENESS OF THE TERRITORY
by: M. Makashev
Published: (2019-02-01)