Application of communication strategies in the diffusion of agricultural innovations and technologies: the case of Amhara Regional Agricultural Research Institute, Ethiopia

Application of communication strategies in the diffusion of agricultural innovations and technologies: the case of Amhara Regional Agricultural Research Institute, Ethiopia

AbstractResearch institutions generate plenty of agricultural technologies which is capable of improving agricultural productivity. However, most of research outputs developed by research institutions were not properly communicated to the intended users. The current study, therefore, examined the fa...

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Bibliographic Details
Main Authors: Bewket Sisay Melaku, Enkuye Yizengaw Sefereh, Minas Hiruy Emunu, Dessalegn Yeshambel Wassie
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Social Sciences
Subjects:
Agricultural technologies
communication strategies
diffusion
innovation
ethiopia
Guangchao Charles Feng, School of Communication, Hong Kong Baptist University, Hong Kong
Online Access:https://www.tandfonline.com/doi/10.1080/23311886.2024.2306704

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https://www.tandfonline.com/doi/10.1080/23311886.2024.2306704

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