A Conceptual Framework of Differentiated Food Consumption: The Case of northern Greece
The study introduces a conceptual framework explaining consumer behaviour towards differentiated food (natural/traditional, organic, functional, and luxury foods). A sample of 400 participant drawn from Thessaloniki, northern Greece, was used in the study. The result of a regression analysis showed...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Journal of Business Science and Applied Management
2020-12-01
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| Series: | International Journal of Business Science and Applied Management |
| Subjects: | |
| Online Access: | https://www.business-and-management.org/paper.php?id=138 |