A specific case in tourism marketing: Rural tourism in the Basque Country
Rural tourism in the Basque Country, which began in 1988, is a way of tourism developed in the rural environment. It develops in agrarian exploitations, and it’s leaded by farmers, who combine their traditional activity with giving another services. Marketing application in this kind of tourism has...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad del País Vasco (UPV/EHU)
2001-12-01
|
| Series: | Management Letters/Cuadernos de Gestión |
| Subjects: | |
| Online Access: | http://www.ehu.es/cuadernosdegestion/revista/index.php/en/published-issues?y=2001&v=1&n=2&o=3 |