The Factors Affecting Brand Associations of the Iranian Football League Organization

Branding is the main process of profitability and it can be defined as critical basis for sport industry. Therefore, the purpose of this study was to analyze the factors affecting the brand associations of the Iranian football league organization. The research population of the study included the fa...

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Bibliographic Details
Main Authors: Rasoul Tarighi, Niloofar Pashaklaei, Maliheh Salehi Rostami, Azim Salahi Kojour
Format: Article
Language:English
Published: Shahid Bahonar University of Kerman 2021-12-01
Series:Journal of New Studies in Sport Management
Subjects:
Online Access:https://jnssm.uk.ac.ir/article_3087_21cfb3bd724e89ee0cb0fe64e0c4c166.pdf