The Factors Affecting Brand Associations of the Iranian Football League Organization
Branding is the main process of profitability and it can be defined as critical basis for sport industry. Therefore, the purpose of this study was to analyze the factors affecting the brand associations of the Iranian football league organization. The research population of the study included the fa...
Main Authors: | , , , |
---|---|
Format: | Article |
Language: | English |
Published: |
Shahid Bahonar University of Kerman
2021-12-01
|
Series: | Journal of New Studies in Sport Management |
Subjects: | |
Online Access: | https://jnssm.uk.ac.ir/article_3087_21cfb3bd724e89ee0cb0fe64e0c4c166.pdf |