Learning the Language of Social Media: A Comparison of Engagement Metrics and Social Media Strategies Used by Food and Nutrition-Related Social Media Accounts

Learning the Language of Social Media: A Comparison of Engagement Metrics and Social Media Strategies Used by Food and Nutrition-Related Social Media Accounts

Health promoters have been unable to reach and engage people on social media (SM) to the extent that food industry brands and lifestyle personalities have. The objective of this study was to identify the SM post strategies associated with higher engagement in nutrition and food-related posts using a...

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Bibliographic Details
Main Authors: Amy M. Barklamb, Annika Molenaar, Linda Brennan, Stephanie Evans, Jamie Choong, Emma Herron, Mike Reid, Tracy A. McCaffrey
Format: Article
Language:English
Published: MDPI AG 2020-09-01
Series:Nutrients
Subjects:
social media
Facebook
Instagram
nutrition
health promotion
young adults
Online Access:https://www.mdpi.com/2072-6643/12/9/2839

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https://www.mdpi.com/2072-6643/12/9/2839

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