Analysing effective social media communication in higher education institutions
Abstract This paper aims to analyse the institutional communication of universities on social media by conducting a content analysis of the communication strategy of 70 higher education institutions (in the United States, Europe and Latin America). The study focuses on three social networks (Faceboo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2023-10-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-023-02187-8 |