Identifying Relevant Segments of Potential Banking Chatbot Users Based on Technology Adoption Behavior
Purpose – Chatbot technology is expected to revolutionize customer service in financial institutions. However, the adoption of customer service chatbots in banking remains low. Therefore, the aim of this paper is to identify relevant segments of potential banking chatbot users based on technology ad...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2021-01-01
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| Series: | Tržište |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/392403 |