Theoretical description of marketing system of automotive enterprises
The article examines the issues of using benchmarking to increase the competitiveness of auto industry enterprises. In the present conditions, the interaction concept in the marketing activities of auto industry enterprises consists of relations (communication) between buyers and the participants of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/38/e3sconf_conmechydro23_05002.pdf |