Determinants Of The Decision To Become An Islamic Bank Customer
This research investigates the influence of word of mouth, company image, and brand image on customers' decisions to become customers of Islamic banks. This research method is quantitative, using primary data through questionnaires. The research population includes all customers of Bank Sumsel...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
PPPM Sekolah Tinggi Ilmu Ekonomi (STIE) Syariah Bengkalis
2023-10-01
|
| Series: | Jurnal Perbankan Syariah |
| Subjects: | |
| Online Access: | https://ejournal.stiesyariahbengkalis.ac.id/index.php/jps/article/view/1226 |