Determinants Of The Decision To Become An Islamic Bank Customer
This research investigates the influence of word of mouth, company image, and brand image on customers' decisions to become customers of Islamic banks. This research method is quantitative, using primary data through questionnaires. The research population includes all customers of Bank Sumsel...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
PPPM Sekolah Tinggi Ilmu Ekonomi (STIE) Syariah Bengkalis
2023-10-01
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| Series: | Jurnal Perbankan Syariah |
| Subjects: | |
| Online Access: | https://ejournal.stiesyariahbengkalis.ac.id/index.php/jps/article/view/1226 |
| _version_ | 1797649222490652672 |
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| author | Nurul Aisyah Muhammad Rusdi Abu Bakar Assidiq |
| author_facet | Nurul Aisyah Muhammad Rusdi Abu Bakar Assidiq |
| author_sort | Nurul Aisyah |
| collection | DOAJ |
| description | This research investigates the influence of word of mouth, company image, and brand image on customers' decisions to become customers of Islamic banks. This research method is quantitative, using primary data through questionnaires. The research population includes all customers of Bank Sumsel Babel Syariah Palembang Branch. Samples were taken using an accidental sampling technique with 160 respondents. Data analysis was carried out using structural equation modelling using the Partial Least Square method. The research results show that word of mouth, company image, and brand image positively influence the decision to become a customer at an Islamic bank. The results of this research can complement existing theories and be a reference in developing Islamic banking policies, improving services, and customer interest in Islamic banks. In addition, the results of this research also provide valuable insights for future scientific research. |
| first_indexed | 2024-03-11T15:43:10Z |
| format | Article |
| id | doaj.art-6442a835dcd44a89a09a1e224e0068d0 |
| institution | Directory Open Access Journal |
| issn | 2721-6241 2721-7094 |
| language | English |
| last_indexed | 2024-03-11T15:43:10Z |
| publishDate | 2023-10-01 |
| publisher | PPPM Sekolah Tinggi Ilmu Ekonomi (STIE) Syariah Bengkalis |
| record_format | Article |
| series | Jurnal Perbankan Syariah |
| spelling | doaj.art-6442a835dcd44a89a09a1e224e0068d02023-10-26T07:54:47ZengPPPM Sekolah Tinggi Ilmu Ekonomi (STIE) Syariah BengkalisJurnal Perbankan Syariah2721-62412721-70942023-10-014214716110.46367/jps.v4i2.12261226Determinants Of The Decision To Become An Islamic Bank CustomerNurul Aisyah0Muhammad Rusdi1Abu Bakar Assidiq2Universitas Islam Negeri Raden Fatah Palembang, IndonesiaUniversitas Islam Negeri Raden Fatah Palembang, IndonesiaUniversitas Islam Negeri Raden Fatah Palembang, IndonesiaThis research investigates the influence of word of mouth, company image, and brand image on customers' decisions to become customers of Islamic banks. This research method is quantitative, using primary data through questionnaires. The research population includes all customers of Bank Sumsel Babel Syariah Palembang Branch. Samples were taken using an accidental sampling technique with 160 respondents. Data analysis was carried out using structural equation modelling using the Partial Least Square method. The research results show that word of mouth, company image, and brand image positively influence the decision to become a customer at an Islamic bank. The results of this research can complement existing theories and be a reference in developing Islamic banking policies, improving services, and customer interest in Islamic banks. In addition, the results of this research also provide valuable insights for future scientific research.https://ejournal.stiesyariahbengkalis.ac.id/index.php/jps/article/view/1226word of mouthcorporate imagebrand imagedecision |
| spellingShingle | Nurul Aisyah Muhammad Rusdi Abu Bakar Assidiq Determinants Of The Decision To Become An Islamic Bank Customer Jurnal Perbankan Syariah word of mouth corporate image brand image decision |
| title | Determinants Of The Decision To Become An Islamic Bank Customer |
| title_full | Determinants Of The Decision To Become An Islamic Bank Customer |
| title_fullStr | Determinants Of The Decision To Become An Islamic Bank Customer |
| title_full_unstemmed | Determinants Of The Decision To Become An Islamic Bank Customer |
| title_short | Determinants Of The Decision To Become An Islamic Bank Customer |
| title_sort | determinants of the decision to become an islamic bank customer |
| topic | word of mouth corporate image brand image decision |
| url | https://ejournal.stiesyariahbengkalis.ac.id/index.php/jps/article/view/1226 |
| work_keys_str_mv | AT nurulaisyah determinantsofthedecisiontobecomeanislamicbankcustomer AT muhammadrusdi determinantsofthedecisiontobecomeanislamicbankcustomer AT abubakarassidiq determinantsofthedecisiontobecomeanislamicbankcustomer |