The Language-Based Recruitment of Migrants to Online Surveys with Facebook Advertisements: A Comparative Assessment from Three Geographical Contexts
A handful of studies have used Facebook’s advertisement platform – Facebook Ads Manager – to recruit migrants to online surveys. The main challenge facing migration scholars in designing effective advertisements has been to identify and accurately target migrants on Facebook. Researchers have used p...
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| Format: | Article |
| Language: | English |
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Centre of Migration Research, University of Warsaw, and Polish Academy of Sciences
2021-12-01
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| Series: | Central and Eastern European Migration Review |
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| Online Access: | http://ceemr.uw.edu.pl/vol-10-no-2-2021/articles/language-based-recruitment-migrants-online-surveys-facebook-advertisements |