FEATURES OF THE MARKETING STRATEGY IN THE CONDITIONS OF THE DIGITAL TRANSFORMATION
The economic development we are witnessing now is due to many factors. Among them, the digital transformation of the economy, enterprises and social life plays an important role. After three consecutive industrial revolutions, have entered an era known as the Fourth Industrial Revolution, which is b...
| Main Authors: | , |
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| Format: | Article |
| Language: | Ukrainian |
| Published: |
V. N. Karazin Kharkiv National University
2021-12-01
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| Series: | Соціальна економіка |
| Subjects: | |
| Online Access: | https://periodicals.karazin.ua/soceconom/article/view/18251 |