Emerging Branding Trends in the Post-COVID World
Innovative branding approaches are emerging since the fundamentals of brand management are being called into question. This scenario has been enhanced by COVID-19, which has brought profound impacts from which a different world will emerge. Building on this, the purpose of this study is twofold. Fir...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre for Tourism, Sustainability and Well-being (CinTurs)
2023-06-01
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| Series: | Journal of Tourism, Sustainability and Well-being |
| Subjects: | |
| Online Access: | http://www.cieo.pt/journal/J_2_2023/article3.pdf |