The Effect of Market Orientation, Marketing Innovation on Competitive Advantage and Business Performance: An Empirical Study in Micro Business of Batik Jambi
This research aims to examine the effect of Market Orientation (MO), Marketing Innovation (MI) on the Competitive Advantage (CA) and Business Performance (BP) of the Batik Jambi industry during covid 19 pandemic in 2020. This research helps the Micro Business of Batik Jambi Industry to apply the res...
| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | English |
| Publicado em: |
University of Brawijaya
2023-06-01
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| coleção: | Profit: Jurnal Administrasi Bisnis |
| Assuntos: | |
| Acesso em linha: | https://profit.ub.ac.id/index.php/profit/article/view/2687 |