The Effect of Market Orientation, Marketing Innovation on Competitive Advantage and Business Performance: An Empirical Study in Micro Business of Batik Jambi

The Effect of Market Orientation, Marketing Innovation on Competitive Advantage and Business Performance: An Empirical Study in Micro Business of Batik Jambi

This research aims to examine the effect of Market Orientation (MO), Marketing Innovation (MI) on the Competitive Advantage (CA) and Business Performance (BP) of the Batik Jambi industry during covid 19 pandemic in 2020. This research helps the Micro Business of Batik Jambi Industry to apply the res...

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Bibliographic Details
Main Authors: Savitri Endah Lestari, Kadarisman Hidayat, Yusri Abdillah
Format: Article
Language:English
Published: University of Brawijaya 2023-06-01
Series:Profit: Jurnal Administrasi Bisnis
Subjects:
market orientation;
marketing innovation;
competitive advantage;
business performance;
micro businesses of batik jambi ;
Online Access:https://profit.ub.ac.id/index.php/profit/article/view/2687

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