Factors Influencing the Types of Merchandise Purchased Online: Evidence From the 2018 California Survey of Emerging Transportation Trends
Understanding consumer preferences has become increasingly important with the growth of e-commerce. This study leverages the 2018 California Panel Study of Emerging Transportation Trends to analyze the factors that influence consumer decisions to purchase different merchandise online. Diffusion of i...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-01-01
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| Series: | Transportation Research Interdisciplinary Perspectives |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2590198222001944 |