Factors Influencing the Types of Merchandise Purchased Online: Evidence From the 2018 California Survey of Emerging Transportation Trends
Understanding consumer preferences has become increasingly important with the growth of e-commerce. This study leverages the 2018 California Panel Study of Emerging Transportation Trends to analyze the factors that influence consumer decisions to purchase different merchandise online. Diffusion of i...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-01-01
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| Series: | Transportation Research Interdisciplinary Perspectives |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2590198222001944 |
| _version_ | 1811159907276161024 |
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| author | Niloufar Yousefi Kailai Wang Giovanni Circella |
| author_facet | Niloufar Yousefi Kailai Wang Giovanni Circella |
| author_sort | Niloufar Yousefi |
| collection | DOAJ |
| description | Understanding consumer preferences has become increasingly important with the growth of e-commerce. This study leverages the 2018 California Panel Study of Emerging Transportation Trends to analyze the factors that influence consumer decisions to purchase different merchandise online. Diffusion of innovations theory and efficient market hypothesis guide the execution of our research. According to our findings, two hypotheses can explain the links between neighborhood characteristics and online shopping frequency for different types of merchandise: 1) Physical books and DVDs, 2) E-books, digital movies, TV shows, 3) Clothing, shoes, 4) Groceries, fresh produce, flowers, and 5) Electronics. People's online purchasing behaviors are significantly influenced by sociodemographic traits. Online shopping is less popular among people who drive more frequently. The research results can provide valuable insights and help assess the impacts of e-shopping behaviors. |
| first_indexed | 2024-04-10T05:49:43Z |
| format | Article |
| id | doaj.art-6484384363824422a1ef2ed2f73a31f6 |
| institution | Directory Open Access Journal |
| issn | 2590-1982 |
| language | English |
| last_indexed | 2024-04-10T05:49:43Z |
| publishDate | 2023-01-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Transportation Research Interdisciplinary Perspectives |
| spelling | doaj.art-6484384363824422a1ef2ed2f73a31f62023-03-05T04:25:25ZengElsevierTransportation Research Interdisciplinary Perspectives2590-19822023-01-0117100734Factors Influencing the Types of Merchandise Purchased Online: Evidence From the 2018 California Survey of Emerging Transportation TrendsNiloufar Yousefi0Kailai Wang1Giovanni Circella2Institute of Transportation Studies, University of California, Davis, 1715 Tilia Street, Davis, CA 95616, USADepartment of Construction Management, University of Houston, 4730 Calhoun Road, Houston, TX 77004, USA; Corresponding author.Institute of Transportation Studies, University of California, Davis, 1715 Tilia Street, Davis, CA 95616, USA; Department of Geography, Ghent University, Campus Sterre, S8, Krijgslaan 281, 9000 Ghent, Belgium; School of Civil and Environmental Engineering, Georgia Institute of Technology, 790 Atlantic Drive NW, Atlanta, GA 30332, USAUnderstanding consumer preferences has become increasingly important with the growth of e-commerce. This study leverages the 2018 California Panel Study of Emerging Transportation Trends to analyze the factors that influence consumer decisions to purchase different merchandise online. Diffusion of innovations theory and efficient market hypothesis guide the execution of our research. According to our findings, two hypotheses can explain the links between neighborhood characteristics and online shopping frequency for different types of merchandise: 1) Physical books and DVDs, 2) E-books, digital movies, TV shows, 3) Clothing, shoes, 4) Groceries, fresh produce, flowers, and 5) Electronics. People's online purchasing behaviors are significantly influenced by sociodemographic traits. Online shopping is less popular among people who drive more frequently. The research results can provide valuable insights and help assess the impacts of e-shopping behaviors.http://www.sciencedirect.com/science/article/pii/S2590198222001944E-commerceTypes of MerchandiseSpatial AttributesMultivariate Ordered Probit Model |
| spellingShingle | Niloufar Yousefi Kailai Wang Giovanni Circella Factors Influencing the Types of Merchandise Purchased Online: Evidence From the 2018 California Survey of Emerging Transportation Trends Transportation Research Interdisciplinary Perspectives E-commerce Types of Merchandise Spatial Attributes Multivariate Ordered Probit Model |
| title | Factors Influencing the Types of Merchandise Purchased Online: Evidence From the 2018 California Survey of Emerging Transportation Trends |
| title_full | Factors Influencing the Types of Merchandise Purchased Online: Evidence From the 2018 California Survey of Emerging Transportation Trends |
| title_fullStr | Factors Influencing the Types of Merchandise Purchased Online: Evidence From the 2018 California Survey of Emerging Transportation Trends |
| title_full_unstemmed | Factors Influencing the Types of Merchandise Purchased Online: Evidence From the 2018 California Survey of Emerging Transportation Trends |
| title_short | Factors Influencing the Types of Merchandise Purchased Online: Evidence From the 2018 California Survey of Emerging Transportation Trends |
| title_sort | factors influencing the types of merchandise purchased online evidence from the 2018 california survey of emerging transportation trends |
| topic | E-commerce Types of Merchandise Spatial Attributes Multivariate Ordered Probit Model |
| url | http://www.sciencedirect.com/science/article/pii/S2590198222001944 |
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