DEVELOPMENT OF TOURISM BRAND OF UKRAINE
Abstract. Managing the Tourism brand of Ukraine and positioning a national tourist product into the world markets is a sign of globalization processes that Ukraine is involved in. Branding of Tourism Destination is an important strategic resource of economic developmentof Ulraine. The purpose of th...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
FINTECH Alliance LLC
2020-10-01
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| Series: | Фінансово-кредитна діяльність: проблеми теорії та практики |
| Subjects: | |
| Online Access: | https://fkd.net.ua/index.php/fkd/article/view/3093 |