Developing and implementing communications strategies: A descriptive model
The world-wide environment, but particularly the South African environment today has created a growing need for businesses to communicate effectively with their stakeholders. The number of stakeholders interacting with companies has burgeoned, their demands have become greater and the need for chang...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1988-03-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/967 |