Theoretical Investigations on Existing Approaches to Marketing Effectiveness Evaluation
Marketing effectiveness evaluation is an important issue for companies due to its significant impact on overall business performance and goals. Discussions on marketing effectiveness evaluation in academic and business societies are extensive. However, a unified and clear classification of marketing...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2023-06-01
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| Series: | TalTech Journal of European Studies |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/bjes-2023-0011 |