PROVISIONS CONCERNING THE ORGANIZATION OF EVENTS FOR THE PROMOTION OF PRODUCTS ON PHARMACEUTICAL MARKET IN ROMANIA

For the purpose of writing this paper, we  were motivated to choose this subject as it is a core part of the pharmaceutical companies' business strategy of promoting medicines. Regarding the importance of the research theme and the business environment, it is crucial that anyone connected to th...

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Bibliographic Details
Main Authors: Alina Natalia IOSIF, Elena GURGU
Format: Article
Language:English
Published: Editura Fundatiei Romania de Maine 2019-09-01
Series:Annals of Spiru Haret University Economic Series
Subjects:
Online Access:http://anale.spiruharet.ro/index.php/economics/article/view/955