FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN SECARA ONLINE DI ONLINE SHOP LAZADA
This study aimed to determine the product, price, trust, security, and service to online purchasing decision on the Lazada online shop. The samples in this study were 70 respondents who are buyer of Lazada online shop. The sample size in this study using roscoe formula that the decent sample size in...
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| Format: | Article |
| Language: | English |
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Fakultas Ekonomi dan Bisnis, UPN Veteran Jakarta
2016-06-01
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| Series: | Ekonomi dan Bisnis |
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| Online Access: | https://ejournal.upnvj.ac.id/index.php/ekobis/article/view/723/pdf |