“We Really Have to Hit Them Where It Hurts”: Analyzing Activists’ Corporate Campaigns
Despite a surge in activism efforts directed at corporations, extant research largely overlooks how activist organizations craft and implement their campaigns. To address this gap, this article applies issues management to examine the process used by activist organizations to pressure target corpora...
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| Format: | Article |
| Language: | English |
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University of Florida, College of Journalism and Communications
2019-04-01
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| Series: | Journal of Public Interest Communications |
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| Online Access: | https://journals.flvc.org/jpic/article/view/106691 |