ONLINE SHOPPING MOTIVES OF MICRO, SMALL AND MEDIUM ENTERPRISES' PRODUCTS TOWARDS NEW NORMAL ERA
The study aimed to see the nexuses of motives on behavior intention online shopping of MSMEs products in Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek) areas with Price, Halal, and Food Product as moderator variables. The research was conducted using quantitative methods. The data analys...
Main Authors: | , , , , |
---|---|
Format: | Article |
Language: | English |
Published: |
University of Brawijaya
2023-06-01
|
Series: | Jurnal Aplikasi Manajemen |
Subjects: | |
Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/2724 |