ONLINE SHOPPING MOTIVES OF MICRO, SMALL AND MEDIUM ENTERPRISES' PRODUCTS TOWARDS NEW NORMAL ERA

ONLINE SHOPPING MOTIVES OF MICRO, SMALL AND MEDIUM ENTERPRISES' PRODUCTS TOWARDS NEW NORMAL ERA

The study aimed to see the nexuses of motives on behavior intention online shopping of MSMEs products in Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek) areas with Price, Halal, and Food Product as moderator variables. The research was conducted using quantitative methods. The data analys...

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Bibliographic Details
Main Authors: Popy Novita Pasaribu, Dewi Megawati, Agung Wibowo, Titing Suharti, Leny Muniroh
Format: Article
Language:English
Published: University of Brawijaya 2023-06-01
Series:Jurnal Aplikasi Manajemen
Subjects:
online shopping
motives
behavior intention
msmes
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/2724

Internet

https://jurnaljam.ub.ac.id/index.php/jam/article/view/2724

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