DIGITAL TRANSFORMATION IN RETAIL BUSINESS

The way of doing retail business and its form has changed substantially during the course of the last 20 years or so. Under the influence of technology, new retail forms have emerged, as well as the new ways of doing business. Modern retail uses advanced tools in sales processes, all for the purpose...

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Bibliographic Details
Main Authors: Sandra Mrvica MAĐARAC, Marko ELJUGA, Zvonimir FILIPOVIĆ
Format: Article
Language:English
Published: Nicolae Titulescu University Publishing House 2021-05-01
Series:Challenges of the Knowledge Society
Subjects:
Online Access:http://cks.univnt.ro/download/cks_2021_articles%252F5_economic_sciences%252FCKS_2021_ECONOMIC_SCIENCES_010.pdf