Marketing activities of higher education institutions
Public sector marketing is a modern-day scientific discipline which is getting more and more attention. Institutions of higher education provide a specific kind of services to their users, which makes these institutions a part of the public sector. Due to dynamic changes in the environment, the dema...
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| Format: | Article |
| Language: | English |
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University Dzon Nezbit
2017-01-01
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| Series: | Megatrend Revija |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2017/1820-31591701305V.pdf |