Rice preference in rural Madagascar: A study of producer and consumer preferences
AbstractRice is the pillar of the Malagasy diet. This paper provides empirical insights into which rice attributes are preferred in rural Madagascar, taking both producers’ and consumers’ perspectives into account. We conducted an original, interview-based household survey for 596 randomly selected...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2023-12-01
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| Series: | Cogent Food & Agriculture |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311932.2023.2281092 |
| _version_ | 1827346400130629632 |
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| author | Sakiko Shiratori Jules Rafalimanantsoa Harisoa Sahondra Andriamanana Razafimbelonaina |
| author_facet | Sakiko Shiratori Jules Rafalimanantsoa Harisoa Sahondra Andriamanana Razafimbelonaina |
| author_sort | Sakiko Shiratori |
| collection | DOAJ |
| description | AbstractRice is the pillar of the Malagasy diet. This paper provides empirical insights into which rice attributes are preferred in rural Madagascar, taking both producers’ and consumers’ perspectives into account. We conducted an original, interview-based household survey for 596 randomly selected rice-producing households in Vakinankaratra region of Madagascar. As producers, the dominant preference was for high productivity, followed by early maturity, and drought resistance. As consumers, qualities such as cleanliness and purity were important, and sweetness was expressly preferred. We found that consumers’ preferences were diverse, so we employed hierarchical cluster analysis and two-step multiple comparisons for further understanding. Cluster analysis categorized households into four groups, characterized by the respondents’ nature of preferences as consumers: (I) quality, (II) cooking, (III) appearance and texture, and (IV) flavor. Though the increase in productivity remains important, understanding consumer preference is also critical because it is transmitted through markets and affects producers. In addition, we found several unique characteristics of the Malagasy people, such as they tend to prefer local, non-scented rice while many African people prefer imported rice with aroma. Rice preference varies among countries, and this study’s comprehensive findings on Malagasy rice preferences contribute to the development of targeted rice-breeding and marketing strategies in Madagascar. |
| first_indexed | 2024-03-07T23:30:33Z |
| format | Article |
| id | doaj.art-64d0011ad75f403eb2def0156ad687ed |
| institution | Directory Open Access Journal |
| issn | 2331-1932 |
| language | English |
| last_indexed | 2024-03-07T23:30:33Z |
| publishDate | 2023-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Food & Agriculture |
| spelling | doaj.art-64d0011ad75f403eb2def0156ad687ed2024-02-20T15:14:24ZengTaylor & Francis GroupCogent Food & Agriculture2331-19322023-12-019210.1080/23311932.2023.2281092Rice preference in rural Madagascar: A study of producer and consumer preferencesSakiko Shiratori0Jules Rafalimanantsoa1Harisoa Sahondra Andriamanana Razafimbelonaina2Information and Public Relations Office, Japan International Research Center for Agricultural Sciences, Tsukuba, Ibaraki, JapanTechnical Coordination Unit, National Nutrition Office, Antananarivo, MadagascarResearch and Development Department, National Center for Applied Research for Rural Development, Antananarivo, MadagascarAbstractRice is the pillar of the Malagasy diet. This paper provides empirical insights into which rice attributes are preferred in rural Madagascar, taking both producers’ and consumers’ perspectives into account. We conducted an original, interview-based household survey for 596 randomly selected rice-producing households in Vakinankaratra region of Madagascar. As producers, the dominant preference was for high productivity, followed by early maturity, and drought resistance. As consumers, qualities such as cleanliness and purity were important, and sweetness was expressly preferred. We found that consumers’ preferences were diverse, so we employed hierarchical cluster analysis and two-step multiple comparisons for further understanding. Cluster analysis categorized households into four groups, characterized by the respondents’ nature of preferences as consumers: (I) quality, (II) cooking, (III) appearance and texture, and (IV) flavor. Though the increase in productivity remains important, understanding consumer preference is also critical because it is transmitted through markets and affects producers. In addition, we found several unique characteristics of the Malagasy people, such as they tend to prefer local, non-scented rice while many African people prefer imported rice with aroma. Rice preference varies among countries, and this study’s comprehensive findings on Malagasy rice preferences contribute to the development of targeted rice-breeding and marketing strategies in Madagascar.https://www.tandfonline.com/doi/10.1080/23311932.2023.2281092Madagascarriceattributesconsumer preferencecluster analysisproducer preference |
| spellingShingle | Sakiko Shiratori Jules Rafalimanantsoa Harisoa Sahondra Andriamanana Razafimbelonaina Rice preference in rural Madagascar: A study of producer and consumer preferences Cogent Food & Agriculture Madagascar rice attributes consumer preference cluster analysis producer preference |
| title | Rice preference in rural Madagascar: A study of producer and consumer preferences |
| title_full | Rice preference in rural Madagascar: A study of producer and consumer preferences |
| title_fullStr | Rice preference in rural Madagascar: A study of producer and consumer preferences |
| title_full_unstemmed | Rice preference in rural Madagascar: A study of producer and consumer preferences |
| title_short | Rice preference in rural Madagascar: A study of producer and consumer preferences |
| title_sort | rice preference in rural madagascar a study of producer and consumer preferences |
| topic | Madagascar rice attributes consumer preference cluster analysis producer preference |
| url | https://www.tandfonline.com/doi/10.1080/23311932.2023.2281092 |
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