Design and explain the pattern of online shopping improvement based on the Customer decision-making process
The ultimate goal of marketing is to meet the needs and demands of customers in a better way than competitors. The ability to understand how customers and consumers behave and how they make their decisions is a prerequisite for successful marketing goals. This study is done to identify affecting fac...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2020-08-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_1950_1854614746957b6f9553cad81d419daf.pdf |