Consumers’ Intention to Switch from Green and Conventional Cosmetics
Consumers play an essential role in consuming activities since it can impact environmental preservation. However, previous research stated that the ineffectiveness of green products resulted in consumers choosing to use conventional products. Hence, this study aims to determine the factors that caus...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Prasetiya Mulya Publishing
2023-07-01
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| Series: | International Research Journal of Business Studies |
| Subjects: | |
| Online Access: | https://irjbs.com/index.php/jurnalirjbs/article/view/2197 |