Consumers’ Intention to Switch from Green and Conventional Cosmetics

Consumers’ Intention to Switch from Green and Conventional Cosmetics

Consumers play an essential role in consuming activities since it can impact environmental preservation. However, previous research stated that the ineffectiveness of green products resulted in consumers choosing to use conventional products. Hence, this study aims to determine the factors that caus...

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Bibliographic Details
Main Authors: Asri Sekar Mawar Firdausi, Resita Septia Rahma, Lita Ningrum Afriani
Format: Article
Language:English
Published: Prasetiya Mulya Publishing 2023-07-01
Series:International Research Journal of Business Studies
Subjects:
push
mooring
pull
switching intention
green product
conventional product
Online Access:https://irjbs.com/index.php/jurnalirjbs/article/view/2197

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