Employing nation branding in the Middle East - United Arab Emirates (UAE) and Qatar

Employing nation branding in the Middle East - United Arab Emirates (UAE) and Qatar

Branding represents the instrument through which an entity communicates and identifies itself in the consumer’s perception. National branding is a similar mean employed at country level. Nation branding is crucial in order to attract investment, boost exports and attract tourists and talented workfo...

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Bibliographic Details
Main Author: Zeineddine Cornelia
Format: Article
Language:English
Published: Sciendo 2017-06-01
Series:Management şi Marketing
Subjects:
nation branding
place branding
strategy
growth
middle east
Online Access:https://doi.org/10.1515/mmcks-2017-0013

Internet

https://doi.org/10.1515/mmcks-2017-0013

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