À la croisée des univers du transmedia, de la marque et de la franchise dans l’industrie cinématographique
The escalation of brand strategy and transmedia narratives in the creative industries drove us to focus on the interaction between these two trends consistently associated in the previous studies. Are they actually independent or interrelated? We will show that branding in the motion picture industr...
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| Format: | Article |
| Language: | English |
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Association Française des Enseignants et Chercheurs en Cinéma et Audiovisuel
2012-06-01
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| Series: | Mise au Point |
| Subjects: | |
| Online Access: | http://journals.openedition.org/map/598 |