ANALYSE DE LA PERFORMANCE COMMERCIALE A TRAVERS LA PERENNITE DE LA RELATION BANCAIRE : CAS DES PME DE LA REGION SOUSS MASSA
This research focuses on the role of loyalty by products and banking services in maintaining the relationship between the bank and its “SMBs” clients. The study was conducted with a sample of eighty-twoSMBs operating in various fields of activity in Morocco’s Souss Massa region. The results show t...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Université Mohammed V de Rabat
2020-06-01
|
| Series: | Revue Marocaine de Recherche en Management et Marketing |
| Subjects: | |
| Online Access: | https://revues.imist.ma/index.php/REMAREM/article/view/19768/10765 |