Digital Communication and Social Organizations: An Evaluation of the Communication Strategies of the Most-Valued NGOs Worldwide

The communication of organizations with their audiences has undergone changes thanks to the Internet. Non-Governmental Organizations (NGOs), as influential groups, are no exception, as much of their activism takes place through grassroots digital lobbying. The consolidation of Web 2.0 has not only p...

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Bibliographic Details
Main Authors: Andrea Moreno-Cabanillas, Elizabet Castillero-Ostio, Antonio Castillo-Esparcia
Format: Article
Language:English
Published: MDPI AG 2024-01-01
Series:Future Internet
Subjects:
Online Access:https://www.mdpi.com/1999-5903/16/1/26