Influence of basic demographic characteristics of children consumers on family travel purchase
During the last two decades, researchers in the field of tourism and marketing direct increasing attention towards the process of making purchasing decisions within the family. The effective marketing in tourism necessitates understanding the decision-making process of family vacation purchase. Taki...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2017-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2017/0354-34711703161T.pdf |